Services/Google Ads
Google Ads · Search & Performance Max

Google Ads that fill the
calendar with the patients
already looking.

High-intent Google Search and Performance Max campaigns built for aesthetic practices. Editorial creative that respects your brand, precise targeting, and landing pages engineered to turn searches into booked appointments.

Request a consult ↗︎ See the approach
Elegant luxury med spa interior — high-end aesthetic practice environment for Google Ads hero
For
Practices investing $4k–$20k+/mo in Google
Engagement
6-month minimum
Investment
From $2,000/mo + ad spend
Time to first results
4–7 weeks
Why it matters

When they search,
they’re already
ready to book.

Google is where patients go with clear intent. “Botox near me”, “laser resurfacing Beverly Hills”, “semaglutide med spa” — these aren’t casual browsers. They’re people ready to spend.

We build Google Ads programs that show up with quiet confidence. Beautiful creative. Exact-match precision. Landing pages that feel like an extension of your practice, not a sales funnel. Every impression and every dollar is tracked all the way to the calendar.

What’s included

A full Google Ads program.
Not just a few campaigns.

a.

Search Campaigns

High-intent exact, phrase, and broad campaigns for every signature service — neurotoxins, fillers, lasers, body contouring, facials, and memberships. Clean structure, aggressive negatives, and location precision.

b.

Performance Max

Asset-driven campaigns that intelligently place you across Search, Discovery, Display, and YouTube — optimized for actual conversions, not clicks.

c.

Remarketing & RLSA

Sophisticated remarketing to warm audiences and past visitors. Dynamic creative that follows the patient journey without feeling salesy.

d.

Landing Pages & Offers

Conversion-focused service and offer pages built to turn high-intent traffic into appointments at 3–5× typical rates.

e.

Tracking & Attribution

Proper GA4 setup, enhanced conversions, server-side tagging, and CRM integration so you know exactly which search turned into a booked patient.

f.

Creative & Optimization Cadence

Fresh creative every 4–6 weeks. Ongoing bid, audience, and negative keyword refinement. Monthly strategy reviews focused on cost-per-booking.

The approach

How a Google Ads program with us actually runs.

This is not set-and-forget. It’s a disciplined, iterative system designed for premium aesthetic practices that want predictable, high-quality bookings.

01
Weeks 1–3

Discovery, audit & foundation.

We audit any existing campaigns, map your highest-value services and margins, study patient language, and review your website conversion paths. We build the account structure, keyword architecture, and initial creative direction.

02
Weeks 4–6

Build, launch & calibrate.

Clean campaigns go live with conservative budgets. Search + Performance Max + remarketing. We watch closely as the algorithms learn which audiences and creative actually convert into consultations.

03
Weeks 7–12

Scale winners, kill losers.

Winning creative and audiences get scaled. Underperformers are paused. Reporting shifts from impressions to cost-per-booked-consult. Weekly alignment calls keep strategy sharp.

04
Month 4 onward

Compounding efficiency.

Predictable acquisition cost. We expand into new services, protect brand terms, test new offers, and continuously improve the landing page experience so every dollar works harder.

Results we look for

What good Google Ads
looks like by
month three.

These are the standards we hold ourselves to. Results vary by market and service mix, but if performance isn’t trending in this direction, we’ll be the first to say so.

3–5×
Conversion lift on rebuilt landing pages
30–45%
Lower cost-per-booked consult by month 3
3–4.5×
Target blended ROAS on Google
Recent case study

See it in practice.

Case · Med Spa Google Ads · 4× ROAS
Med Spa — Google Ads rebuild · 4× ROAS in 90 days Read case study
FAQ

Common
questions.

How much should we spend on Google Ads?

+

Most clients start between $5k–$12k/month in ad spend and scale from there. We’ll never recommend spending more than your team and calendar can comfortably convert. The goal is efficient, high-quality bookings.

Do you require a long-term contract?

+

Six-month minimum. Google Ads performance compounds — the algorithm needs time to learn, creative needs refreshing, and attribution needs cycles to stabilize. Month-to-month usually means paying to re-ramp every month.

Who owns the ad accounts?

+

You do. Always. We work inside your Google Ads and Analytics accounts. All assets, audiences, and data stay with you if the engagement ends.

How do you measure success?

+

Cost-per-booked-consult and return on ad spend, connected through your CRM. We don’t report vanity metrics. If it doesn’t map to actual appointments, it doesn’t go on the dashboard.

Next step

Ready to make
Google Ads work?

A 30-minute call to look at your current presence (or lack of one), your best services, and where the opportunity is. No deck. No pitch. Just an honest read.

Request a consult ↗︎
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