Most med spas we talk to have tried an agency before. The pattern is usually familiar — a monthly invoice going out, ads running somewhere, no clear read on whether the patients booking treatments actually came from them, and a team that stopped picking up the phone a few months into a twelve-month contract.
We work month-to-month. Every week you’ll see which campaigns are producing bookings, which aren’t, and what we’re changing. And the team running your account is one Slack message away — no ticket queue, no “let me get back to you,” no going quiet after month three.
A practice can only grow so far on referrals and word of mouth. To keep the calendar full year after year, you need a steady stream of patients who don’t know your name yet — and no other channel gets in front of them as quickly, as predictably, or with as much control as paid advertising.
Google Ads reaches patients already looking for the treatments you offer. Meta Ads reaches the ones who fit the profile of someone who would be interested. Together, they turn budget into booked consultations in a way that other channels simply can’t — you can scale spend up or down, shift focus to different services, and know within the week whether it’s working.
The account isn’t a deliverable that gets touched twice a month. It’s a living thing. Bids, audiences, copy, and pages all shift every week based on what the numbers show.
A senior strategist and an account manager on your account — the same team, every week. You’ll know their names. They’ll know your treatment menu, your booked-patient economics, and what you said on last Tuesday’s call. A dedicated Slack channel where questions get real answers in hours from the people who actually run your account, not a rotating support queue.
Each campaign points to a landing page designed to bring users from a click to a booked consultation. Our landing pages are written for the exact treatment being advertised, designed for your brand, and built to load quickly on the phones patients actually book from.
Every lead gets reviewed for quality, not just counted. We look at which treatments, audiences, and offers are actually producing booked patients, then push more budget toward what’s working and pull back from what isn’t. We help you choose which services to focus on and which to scale back, so the practice grows in the direction that makes the most sense.
We’ve already run the ads for facials, body contouring, lasers and other treatments. The account starts with keywords, offers, and audiences that have worked for aesthetic patients before, instead of burning your first quarter on the discovery a generalist would charge you for.
Same three steps for every account. What matters is what they produce: patients who book, show up, and come back.
We start by assessing where the account is today. What the data is telling us, what’s already working, what could be improved, and what to tweak or cut. The audit is free, and it comes with a written recommendation for where we’d go next, tuned to your practice’s actual situation.
Once we know where we’re going, we build. Custom landing pages designed for your brand, campaigns built with the offers and audiences we know convert for med spa patients, and a tracking system that grades every lead by whether the lead booked, from day one.
Bids, audiences, ad copy, and landing pages get tuned every week based on real-time performance. Monthly reporting spells out spend, leads, cost per booked patient, and where next month’s pipeline is heading, followed by a strategy call and a Slack channel that stays open in between.
The Pimple Place is an acne-focused clinic with strong reviews and, before us, a paid budget that was returning curious calls instead of booked consultations. We paused the campaigns that were burning money, rebuilt search around the treatments patients were actively shopping for, designed a conversion-tracked landing page per campaign, and started grading every lead against actual bookings. Twelve months in, the same monthly spend was producing patients — not click reports.
Beyond running paid campaigns, a good one operates the whole pipeline that turns paid clicks into booked patients: campaign strategy, ad creative, custom landing pages, lead tracking, quality scoring, follow-up automation, and the reporting that ties it all back to bookings. The campaigns are the surface. Everything underneath is what makes them profitable.
For a solo location, meaningful traction usually starts around $3k/month in ad spend on top of $2k/month in management. Bigger footprints, competitive markets, and aggressive treatment launches scale from there. We size the recommendation to your service mix, market density, and target pipeline during the audit — see our marketing pricing.
Always. The ad account, the campaigns, and the data all live under your login. If you ever stop working with us, everything stays with you. No hostage playbooks, no rebuild fee.
Yes, and it’s usually where the fastest wins come from. We audit what’s there, pause the campaigns that are burning money, keep what’s working and tweak as needed. Most existing accounts have one or two changes that unlock meaningful efficiency in the first month.
A free audit covers what’s running today, what it’s actually producing (vs. what the platform reports), where the spend is leaking, and the two or three changes that would move your cost per booked patient in the next thirty days. No obligation.
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