The Pimple Place — an acne-focused dermatology clinic founded by Priya Patel — needed Google Ads campaigns that brought in real consultations, not clicks. We rebuilt their search strategy around high-intent keywords, conversion-tracked landing pages, and automated follow-up — generating 148 qualified leads at a $36 cost per lead over twelve months, with a 75% qualification rate.
The Pimple Place’s previous Google Ads had been running on default automation and broad targeting. Most of the budget went to call-only ads — short, unqualified phone calls with no way to measure whether a real patient was on the other end. There was no conversion tracking in place, no view into lead quality, and no strategy behind the spend.
The goal was clear: lower acquisition cost, higher patient quality. A complete overhaul was necessary — refocused keywords, dedicated landing pages with real conversion tracking, and follow-up flows to recover leads who fell off before booking.
Four shifts turned a broad-and-automated account into a measurable acquisition engine: refocused keywords, conversion-built landing pages, real-time optimization, and email follow-up that recovers the leads who almost booked.
We eliminated wasted spend on branded keywords — patients searching for The Pimple Place by name were going to find them anyway — and redirected that budget toward high-intent terms like “acne facial near me” and “cortisone shot Santa Monica.” Each cluster got its own ad group with expertise-focused copy that spoke to the specific concern.
Each ad pointed to a dedicated, service-specific landing page tuned to the keyword that brought the visitor. Pages led with the patient’s problem, paired Priya’s credentials with social proof, and made booking the most prominent action on the screen.
We implemented conversion tracking and a lead rating system so the team could see not just how many leads came through, but how qualified each one was. That feedback loop drove down the cost per qualified lead month after month, and gave us the data to keep reallocating spend toward what actually worked.
We built behavior-triggered email flows to recover leads who didn’t complete a booking — the visitor who started a form but didn’t finish, the click that didn’t convert. Each became another chance to bring a real patient through the door.
The only company I’ve worked with who went above and beyond my expectations — pleasant, punctual, personable, knowledgeable. I’ve been so happy and highly recommend Aesthera for branding and marketing needs.
Over twelve months, the rebuilt program delivered 148 qualified leads at a $36 cost per lead — on a total managed ad spend of $12,755. For context, the LA dermatology benchmark CPL sits between $70 and $150, so we landed at roughly one-fifth of the industry average.
Just as important: a 75% qualification rate meant the leads coming through weren’t curious clicks — they were patients actively seeking treatment and ready to book. The combination of intent-matched keywords, conversion-built landing pages, real-time optimization, and email follow-up turned the same kind of budget that used to produce unqualified calls into a steady, measurable patient pipeline.
The program continues to compound: as new ad variants and landing tests roll out, the cost per qualified lead keeps trending down while the volume of real consultations keeps trending up.
Looking for a marketing partner who treats your practice like their own? Tell us a little about where you are and where you’re headed.
Request a consult ↗