A long-established LA practice invested in a state-of-the-art laser — less painful tattoo removal, advanced wrinkle treatment — but couldn’t get the new service in front of patients. We built the Google Ads program from scratch and generated 37 qualified leads and an estimated $44,000 in pipeline in the first three months.
The practice had spent two decades building reputation. Their newest investment — a state-of-the-art laser — opened up two new revenue lines: tattoo removal that hurt less, and a wrinkle treatment that competitors couldn’t match. The problem wasn’t skill; it was awareness. They knew digital advertising worked for others in the industry, but had no in-house expertise to build the campaigns.
Their goal: increase sales inquiries about the new services, fast. We knew Google Ads was the right channel — the moment a patient becomes aware of a skin concern, the next thing they do is search.
Successful Google Ads campaigns are about capturing demand with the right keywords. We did the deep research first — mapping the language patients actually use when a skin concern surfaces — then built the structure to capture it.
With the keyword research done, we built a campaign structure that highlighted the laser treatment specifically. Keyword-infused ad copy attracted high-quality leads who would actually convert. We covered branded keywords too, so competitors couldn’t intercept patients searching for our client by name.
To pull in prospects who didn’t know the client’s laser by name, we targeted both: people searching for the specific machine, and people searching for treatments tied to other laser brands. We added a separate tattoo-removal campaign to own that niche.
We designed and developed two landing pages: one for general non-invasive skin treatments, and one dedicated to tattoo removal. Each one led with patient pain points and the laser’s specific solution — so a visitor could decide quickly whether this was the right fit.
Both pages included before-and-after photos, reviews from existing patients, and FAQ sections covering recovery, cost, and contraindications. These elements aren’t decorative — they’re what patients actually look for when deciding to book.
Entering a new market with new technology is hard. Simple, conversion-optimized landing pages combined with intent-matched ads turned that risk into a measurable pipeline — 37 qualified leads and an estimated $44,000 in pipeline value during the first 90 days, all on a managed ad spend of $10.9k.
The campaign continues to feed the sales team. As we A/B test ad variants and refine landing pages, the cost per qualified lead drops and the pipeline keeps growing — the kind of system that compounds rather than spikes.
What started as a launch campaign for a single new laser is now a repeatable acquisition engine the practice can scale to other services as they introduce them.
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