Recent essays.
Med spa marketing in the age of AI search.
What still works, what breaks, and what most practices are missing. Aesthera CEO Hugo Fernandez on the AmSpa Medical Spa Insider podcast.
Dermatology marketing: medical and cosmetic patients need different strategies.
Same practice, different patients, different decisions. How to build a dermatology marketing strategy around how each patient actually chooses care.
Med spa SEO: how aesthetic practices get found on Google and AI search.
What med spa SEO actually is, why most practices stay invisible, and the four-layer framework that earns local rankings and AI citations.
Why your med spa marketing isn’t working — and how a total plan fixes it.
Isolated tactics hit a ceiling. A connected system — ads, SEO, social, email, website — is what produces compounding growth instead of bursts.
Google Ads for med spas: why they work and how to run them the right way.
Most campaigns fail for the same reasons: wrong treatments, wrong landing pages, no tracking. Here’s the structure that produces predictable patient flow.
How to actually get leads from your med spa social media.
Social isn’t supposed to close patients on its own. The five-step system that turns attention into booked appointments — offer, CTA, landing page, ads, follow-up.