Med spa social · Content strategy · Custom production

Purposeful med spa social media.

Your future patients are already scrolling — Instagram, TikTok, everywhere in between. Social is where they meet you, decide if you’re the right fit, and build the trust that turns a first booking into a long-term patient, often months before they ever reach out.

Med spa social media agency — editorial Instagram content designed for an aesthetic practice
Why social

Not every post has to go viral. Every post has to work.

Social media is crowded, and the practices that stand out aren’t the loudest — they’re the ones showing up with a clear point of view. We focus on content that teaches, shows how you work, and gives future patients real reasons to trust you. Value over vanity, every post.

That means fewer trending dances, fewer engagement-bait captions, and more content that reflects who you actually are — the kind of feed that makes a stranger feel like they already know you before they ever DM.

How we run it

Planned together. Produced by us.

You bring the practice. We bring the calendar, the ideas, the production, and the follow-through. Everything you see published comes from a monthly plan we build with you — then we take it end to end.

Monthly strategy sessions

Every month we bring the ideas to the table — content themes, campaign hooks, treatment-focused series, seasonal moments — and map the calendar together. You approve what fits your voice, and the plan is set before we produce anything.

Graphics, captions, scripts

Everything you post is designed and written by us. Graphics on-brand, captions that sound like you (not us), scripts your team can film in one take. You never have to open Canva or stare at a blinking cursor.

Filming direction, editing, publishing

We tell your team exactly what to film — shot lists, angles, phrasing, all of it — then take the raw footage and produce it. Editing, captions, publishing on a consistent schedule, all on your accounts.

Optimization & paid amplification

Every post gets tracked. Top performers get boosted with strategic paid dollars so they reach far beyond the follower base, and every month we ship a plan for what to double down on next.

Our process

Plan, produce, then publish.

Same three steps every month. What changes is what gets filmed, written, and boosted.

01
Monthly

Bring ideas, map the calendar.

Every month we sit down with you — new content ideas, treatment themes, campaign hooks, seasonal moments. We map the whole month together, you approve what fits your voice, and the calendar is set before we touch a single post.

02
Ongoing

Graphics, captions, scripts, edits.

We create everything — brand-consistent graphics, captions that sound like you, scripts and shot lists your team can film in a single session, and full post-production on the raw footage you send back. Nothing gets published without your sign-off.

03
Weekly

Consistent posting, sharpened by data.

Content ships on a steady rhythm to your accounts. We watch what’s landing, adjust the plan the next month, and pair top-performing posts with strategic paid ads so your best work reaches far beyond your existing followers.

FAQ

Med spa social
media FAQ.

Which platforms do you focus on?

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Instagram and TikTok are where most aesthetic patients spend real time, and where the format rewards the kind of content we make best — short-form video, editorial static posts, and Stories. We’ll add Facebook if it’s meaningful for your audience, and LinkedIn for practices building a referral network. We don’t spread thin across every platform for its own sake.

How much does med spa social media cost?

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Social retainers start at $2.5k per month and scale with production volume, video output, and paid amplification budget. Most practices land between $2.5k and $5k monthly. Nothing changes without a conversation first.

Do we need to be on camera?

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Some of the best-performing content on social is provider-forward — you or your team on camera, walking through a treatment, answering a real patient question. That said, we build every plan around what your team is willing to do. Anonymous hand-only content, before/afters, product-forward posts, and behind-the-scenes footage all work — we design the mix that fits your comfort.

How much of our team’s time does this take?

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The heaviest lift is filming days — usually one 2–3 hour session per month where your team films a batch of content following our shot list. Outside of that, you’re reviewing the calendar once a month and giving quick feedback on drafts. Most practice owners spend less than two hours a week on their social with us running it.

Free social audit

See what your feed could actually do.

A free audit covers what your current social presence is doing well, where it’s losing potential patients, and the specific shift in content strategy that would start moving followers into bookings over the next 90 days.

Request a social audit ↗︎
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