When Priya Patel opened The Pimple Place, a boutique dermatology practice specializing in all things acne, she was stretched thin building a Squarespace site herself. We took designer, developer, and copywriter off her plate. Playing on the joy of “popping pimples,” we built a pop-music-inspired brand — nostalgic 90s patterns, playful sticker graphics, and a punchy color palette, grounded by a modern serif to keep it classy. The result is a memorable identity that runs from the website through to print and signage.





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