Aesthera
Aesthera Marketing No. 001
05
Ways to get more bookings with Google Ads.
01Keyword strategy
02Landing pages that convert
03Lead-quality scoring
04Retargeting
05Follow-up automation

5 ways to get more bookings with Google Ads.

A short, tactical guide from the team that's spent years running paid ads for med spas. No fluff, no jargon — just the five plays that actually move the needle when you're spending on Google.

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What’s inside

Five plays that turn ad spend into booked patients.

01

The keyword strategy that changes everything.

Why most med spas waste 40% of their budget on the wrong search terms — and the specific intent signals to bid on instead.

02

Landing pages built to convert.

The structure of a treatment-specific page that turns a click into a consultation request. What to include, what to cut, and where the form should live.

03

Lead-quality scoring, made simple.

How to tell the tire-kickers from the patients who will actually book — and how that data trains the campaign to bring more of the second kind.

04

Retargeting the audiences that book.

The three audience segments worth retargeting for med spa treatments, and the offer that gets warm leads back to the calendar.

05

Follow-up that recovers dropped leads.

A simple email + SMS cadence you can set up in an afternoon that consistently recovers ~20% of leads who don’t book on the first visit.

Med spas who trust Aesthera Marketing
Drip Medispa Paradise Medspa & Wellness Kate Somerville Clinic The Pimple Place Puresthetique

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